GLOSSY: Savvy customers have learned to “game” Black Friday and Cyber Monday deals, from deal-hunting through comparison sites to downloading apps for discounts to leveraging AI. They’re also dealing with discount fatigue, forcing brands to update their strategies to attract shoppers. Kristi LeBlanc discussed this trend with Zofia Zwieglinska of Glossy:
“While retailers have been running many different promotions, they have not all been perceived as real deals by customers,” said Kristi LeBlanc, managing partner of Global Consumer & Retail at DHR Global, a global leadership and executive search advisory firm. “So retailers are working harder to get the consumer to transact,” said LeBlanc.